wearitkind.fourpawsusa.org#WearItKind – a FOUR PAWS campaign to end cruelty in fashion

FOUR PAWS in US Jobs Press FAQ Newsletter Contact Campaigns & Topics Animals Get InvolvedDonate Give Monthly FOUR PAWS in US Campaigns & Topics Campaigns Wear It Kind WEAR IT KIND Creating an animal-friendly fashion industry Take Action Get the Facts More oversight needed for animal welfare in fashion Learn more Why Kind Will Fix Fashion Learn how to #WearItKind Read more Brands Can Stop Live Lamb Cutting (Mulesing) Demand an end to the sale of mulesed wool Sign now Wear it Kind Animal-friendly fashion is the only kind of fashion! Together we are exposing the cruelty faced by the animals used in fashion and creating a future where great fashion doesn’t cause great suffering. Change is happening thanks to people taking action, and the number of brands moving towards a kinder future for animals is growing all the time. Let’s create a world where animal-friendly fashion is the only kind of fashion! Animals That Suffer for Fashion Billions of animals are used by the fashion industry every year. Some are caught from the wild, others are kept in factory farms, suffering fear and pain throughout their lives before being cruelly slaughtered when it’s no longer profitable to keep them alive, or when they are big enough for their skin or fur to be used. But it doesn’t have to be this way! SHEEP Sheep Wool & Live Lamb Cutting Sheep are complex creatures whose needs are often neglected. Widely used across the Australian wool industry, the mutilation practice of live lamb cutting causes intense suffering and pain for millions of lambs annually. Learn more here! FURRY FRIENDS Fur Each year, up to 100 million animals are killed for their fur. Most are raised o n farms, trapped in tiny wire cages and forced to endure a shocking life of cruelty, while millions of wild animals are also caught and killed for their fur. Learn more here! GEESE & DUCKS Down & Live Plucking The production of down feathers for clothing and bedding is a huge industry. Eve ry year, b illions of ducks a nd millions of geese endure br utal treatment to supply down feathers . Learn more here! CATTLE Leather Animal skins are prevalent throughout fashion. The suffering these animals face is often appalling and there is zero traceability as to their standard of care. Brutal practices persist within the domestic animal leather industries. Learn more here! REPTILES Exotic Leather A life of horror, which for some then ends with being skinned alive. Such brutal practices persist within the exotic animal leather industries. We can change this! Learn more here! ANGORA GOATS Mohair Curly haired mohair goats endure repeated exposure to cruel sheering processes and painful mutilations for fashion products. Learn more here! CASHMERE GOATS Cashmere Cashmere goats endure pain and suffering for their fine fur undercoats used in luxury textiles. Learn more here! ANGORA RABBITS Angora Angora rabbits endure a lifetime of torture hidden away for their soft fur. Learn more here! ALPACAS Alpaca Wool Alpacas endure distress and fear during the shearing process for their fine fur. Learn more here! Take Action There are simple steps we can all take and, together, we can Wear it Kind. 1. Animal-friendly fashion starts with you! Take the pledge to Wear it Kind. 2. Make great choices Use our Wear it Kind shopping guides to help you! 3. Protect lambs Sign our petition to protect lambs from live lamb cutting (mulesing). 4. End the deadly fur trade! Call on all countries to ban fur farms now! How else can you take action? Find out more Campaign Details Blogs Publications & Guides Industry Information Why Wear it Kind? FAQ News Campaign Updates Read our latest press releases, reports, and stories about the #WearItKind campaign! Lamb Mortality and Live Lamb Cutting (Mulesing) Help to end the suffering of millions of Australian lambs used for fashion More Interview with SLAY Director Rebecca Cappelli Interview with SLAY documentary director Rebecca Cappelli on the heartbreaking reality of animal cruelty in fashion More FOUR PAWS Launches ‘Taming Fashion’ Report A two-part report series that reveals the broad environmental and animal welfare costs of utilising animals for fashion More Nike Follows Through on Protecting Lambs FOUR PAWS welcomes step towards higher animal welfare by switching to certified wool More Global Fashion Companies Publicly Call on the Australian Wool Industry to End Mulesing FOUR PAWS hands over open brand letter to Australian wool industry More #FurFreeEurope: Activities and Achievements of 2022 Find out what has been accomplished since the launch of the ECI More Animal-Friendly Fashion Collection at Where Pigs Fly Farm Sanctuary Global and local fashion brands showcased at a special Wear it Kind photoshoot More 400 International Fashion Brands oppose cruel wool FOUR PAWS advocates for animal welfare at high-level industry event in Northern Italy More Why Wear it Kind? 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